AI Agency Business automation · Custom software · CRM & internal tools · Websites · Ads
We automate the business processes that eat the week — calls answered, leads routed, follow-up that runs itself — and build the CRM, apps and internal tools underneath. We work with owner-run businesses wherever they are: the US, Europe, remote. Every tool runs on an account in your name — stop paying us and nothing switches off.
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About
Firm works with owner-run businesses — in the US, in Europe, and anywhere the work can be done remotely. We are not a marketplace of contractors and not a software vendor with a product to defend: the people who scope the work are the people who build it and answer the phone when it misbehaves.
We stay inside what we can actually watch. That is a constraint, not a boast: automation that nobody watches drifts, and drift is how most of these projects quietly die in month five.
Everything we build sits on accounts you own. It is the part of how we work that clients notice last and appreciate longest.
The gap
46%
use AI in some form
7%
have fully integrated it
The distance between those two numbers is a pile of half-finished automations, four tools that never learned to talk to each other, and an owner who quietly stopped trusting any of it.
Closing that distance is the entire job. It was never a model problem — the models are fine. It is plumbing, ownership, and follow-through.
Federal Reserve Banks, Small Business Credit Survey, 2025
What we build
Comes in
In your accounts
Answers in your words, asks what you would ask, books the slot — and hands the person to you the moment it should, instead of guessing.
Ends up
18:41:07call+1 415 ••• 0134 — no answer, 22s
18:41:09sms→ “Sorry we missed you. Want the 9:30 slot tomorrow?”
18:43:52sms← “yes please”
18:43:53calhold 09:30 Thu · confirmed
18:43:53crmlead created · source: missed call
18:43:54push→ owner: one booked while you were out
07:02:00digest4 missed yesterday · 3 booked · 1 escalated
Automation
3–4 weeks
A voice agent that picks up around the clock, books straight into your calendar, and hands off to a person when it should. Trained on how your business actually answers the phone — we listen to your calls before we write a word of it.
Automation
3–5 days
Every call you miss gets a text back within seconds, the lead lands in your CRM, and on Monday you finally learn how many calls you had been losing. The smallest thing we build, and usually the one that pays for everything else.
Automation
2–3 weeks
Answers built from your documents, prices and policies — on the site, in WhatsApp, in Telegram. When it does not know, it says so and passes the person to you instead of inventing an answer, which is the failure mode that costs customers.
Advertising
1–2 weeks
Google and Meta campaigns wired all the way through to the CRM, so the number you look at is cost per booked job — not per click. Existing accounts welcome: most of this work is fixing what the tracking never reported.
Software
4–8 weeks
Built around the way you actually sell, not the way a vendor decided you should — or the CRM you already own, finally connected to everything else. The numbers your accountant asks for and the ones you run on, pulled from the systems that hold them.
Software
4–10 weeks
Customer portals, booking flows, field apps for people who are not at a desk, and the scheduling board or quoting calculator nobody sells off the shelf because it only makes sense inside your business. Shipped as working software, not a prototype for the next vendor.
Web
1–3 weeks
The page the ads point at and the front desk books from. Fast, written in plain language, and built so the form on it lands in your CRM rather than in an inbox nobody reads on Saturday.
Most engagements start with one automation and grow into the software around it. That order is deliberate — it is cheaper to find out what you need by running something small than by specifying something large.
How it works
Twilio, the model provider, your CRM, the calendar — all opened in your company name, on your card. You see every invoice and know exactly what the software costs against what we cost.
You hand us a login. We build inside your accounts and run the thing day to day. The work lives in a repository with your name on it, not ours.
One business, one environment. Nothing pooled with another client, nothing trained on your calls. If something breaks, the blast radius is a single company.
We revoke our own access and hand over the repository. Nothing switches off, nothing needs migrating. Monday morning it is still running — just without us.
Retainers run six months minimum, and here is the honest reason: a system like this pays for itself around month three or four. A client who leaves in month two loses money, and so do we. Better said before you sign than discovered together.
How it goes
Day 0
Thirty minutes. We ask what breaks, how often, and what it costs you. No deck.
Day 1–5
A written plan: what gets built, on which accounts, for what price, by what date. Free, and yours to take elsewhere.
Week 1–8
Built inside your accounts from the first day. You watch it happen instead of waiting for a reveal.
Launch day
Logins, the repository and a runbook in plain language. It keeps running whether or not we are online.
Month 1 onward
We run it, watch it and change it as the business changes. Six months minimum, and the reason is on this page.
Only the first step needs anything from you today, and it costs half an hour.
Reviews
We publish a review with the person's name, their company, and a link you can follow. An anonymous quote from a satisfied client is worth exactly what it costs to write.
This section fills up after the work does. Until then the only references we have are the two we can hand you on the call: what we have shipped, and what we have not.
Blog
What we intend to write about: what an AI front desk actually costs once you add the vendor bills, which automations pay back and which quietly do not, and the licence terms that make some popular tools illegal to resell — the kind of thing we had to find out ourselves.
No thought leadership, no predictions about the future of AI. Only things we have measured.
Start a project
Two minutes to write, and no obligation on either side. We read every one of these ourselves. You get an answer within one business day — either a time to talk, or a straight note saying this is not something we should build for you.
What happens next